Avid was started up in 1990 by Sarah Mabbitt, and the Avidlite website in 2003. With the support of her husband, Dr Allen Mabbitt and a dedicated team of employees the business has grown and flourished. The idea was to provide suitable food products and advice with the ultimate aim of reducing the cases of diabetes, helping people to avoid becoming diabetic, and helping with those already diabetic in the control of their condition.
Sarah herself has been following the Atkins diet since 2003, working through the four phases, and continuing long-term with Lifetime Maintenance. Not only has she successfully prevented full-time diabetes, having had gestational diabetes with her pregnancies, but has also reduced her bad cholesterol levels.